Ad Serving
Godengo uses 24/7 Real Media’s Open AdStream (OAS) platform in conjunction with our support and ad traffic management to deliver ads for our sites. Click to find more information about OAS.
OAS Platform Technologies
- Sophisticated ad targeting with multiple layers: to parts of the site, to areas of the country, on specific days of the week or times of day
- Very detailed and flexible reporting and monitoring
- Fast creative delivery: The OAS servers deliver the images to the site very quickly so as minimize load time
- Site inventory reporting
Godengo Ad Services in Conjunction with OAS
The reason most site administrators user Godengo’s ad services is for the support. Godengo has a full-time dedicated support technician who has been certified in OAS. Your monthly fee covers this support time as well license fees for the OAS platform.
Typical services include:
- Managing campaign creative, such as fixing improperly formatted creative (e.g. images with incorrect dimensions or improperly coded flash)
- Tracking and archiving campaigns using the Ad Manager
- Problem solving and creative solutions for standard and non-standard campaigns
- Increasing monetization of ad property through inclusion in network ad campaigns reserved exclusively for our ad services clientele
- Setting up rich media ads (interstitials, page curls, pop-ups, pop-unders, expandables, etc)
- Proactively managing campaigns and making adjustments such as monitoring impressions and taking action on under-delivering campaigns in order to meet the delivery quota within the contracted time frame
- Obtaining end-of-month reports and analysis to gain insight in how to increase ad sales and make the site more attractive to advertisers
