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	<title type="text"><![CDATA[Insight]]></title>
	<subtitle>A feed from Insight</subtitle>
	<updated>2008-05-15T11:12:10-05:00</updated>
	<id>tag:www.godengo.com,2008-05-15:6</id>
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	<rights>Copyright (c) 2008, Godengo, Inc.</rights>
		<author><name>Godengo, Inc.</name></author>
	<generator uri="http://www.godengo.com/" version="2.0">Rivista</generator>
	<entry><title type="html"><![CDATA[Don't Forget to Optimize Your Blog Posts for Search Engines]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Insight/May-2008/Dont-Forget-to-Optimize-Your-Blog-Posts-for-Search-Engines/"/><id>tag:www.godengo.com,2008-05-15:1444</id><published>2008-05-15T04:53:35-05:00</published><updated>2008-05-15T11:12:10-05:00</updated><author><name>By Joel Gales Sullivan</name></author><summary type="html"><![CDATA[Blogs are a great way to increase traffic to your site - just make sure the search engines aren't leaving your latest post empty handed. ]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[The Title Tag Override Function in Rivista]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Insight/May-2008/The-Title-Tag-Override-Function-in-Rivista/"/><id>tag:www.godengo.com,2008-05-05:1442</id><published>2008-05-05T01:46:50-05:00</published><updated>2008-05-05T01:46:33-05:00</updated><author><name>Joel Gales Sullivan</name></author><summary type="html"><![CDATA[In Rivista, a title tag is automated for every page, but there are times to use the title tag override function.]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[Don't Just Click Here: Linking to Important Keywords]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Insight/April-2008/Dont-Just-Click-Here-Linking-to-Important-Keywords/"/><id>tag:www.godengo.com,2008-04-16:1440</id><published>2008-04-16T05:58:51-05:00</published><updated>2008-04-29T05:51:59-05:00</updated><author><name>Joel Gales Sullivan</name></author><summary type="html"><![CDATA[Strategies to use when creating internal or outbound links.]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[Quick Tip for Search Status Tool]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Insight/April-2008/Quick-Tip-for-Search-Status-Tool/"/><id>tag:www.godengo.com,2008-04-11:1439</id><published>2008-04-11T06:27:47-05:00</published><updated>2008-04-29T05:55:14-05:00</updated><author><name>Joel Gales Sullivan</name></author><summary type="html"><![CDATA[These nifty add-ons let you keep an eye on page rank where ever you're searching. ]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[The Indispensible Art of Writing Good Meta Descriptions ]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Insight/April-2008/The-Indespensible-Art-of-Writing-Good-Meta-Descriptions/"/><id>tag:www.godengo.com,2008-04-04:1435</id><published>2008-04-04T12:12:47-05:00</published><updated>2008-05-02T11:38:08-05:00</updated><author><name>Joel Gales Sullivan</name></author><summary type="html"><![CDATA[The topic this time is meta descriptions which follow the title tag in order of importance by letting search engines know about your content.]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[Title Tags - The Sharpest Tool in the Shed]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Insight/March-2008/Title-Tags-The-Sharpest-Tool-in-the-Shed/"/><id>tag:www.godengo.com,2008-03-24:1433</id><published>2008-03-24T07:03:52-05:00</published><updated>2008-04-16T06:09:34-05:00</updated><author><name>Joel Gales Sullivan</name></author><summary type="html"><![CDATA[A concise title tag using good keywords is one of the best ways to improve the rankings for pages in your site]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[WSJ: Local Papers' Web Scramble]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Insight/December-2007/WSJ-Local-Papers-Web-Scramble/"/><id>tag:www.godengo.com,2007-12-18:1427</id><published>2007-12-18T04:57:14-05:00</published><updated>2008-03-18T02:36:59-05:00</updated><summary type="html"><![CDATA[Online Ads Migrate To Internet Players, Forcing New Steps]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[Internet Advertising Revenues in Q3 ’07 Surpass $5.2 Billion, Setting New High]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Insight/December-2007/Internet-Advertising-Revenues-in-Q3-a07-Surpass-52-Billion-Setting-New-High/"/><id>tag:www.godengo.com,2007-12-05:1426</id><published>2007-12-05T06:54:20-05:00</published><updated>2008-03-18T02:36:07-05:00</updated><author><name>Interactive Advertising Bureau</name></author><summary type="html"><![CDATA[The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) announced that Internet advertising revenues exceeded $5.2 billion for the third quarter of 2007, representing yet another historic high for a quarter and a $1.1 billion increase, or 25.3 percent, over Q3 2006.]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[Rivista Form Editor Update]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Insight/November-2007/Form-Editor-Update/"/><id>tag:www.godengo.com,2007-11-27:1425</id><published>2007-11-27T03:58:09-05:00</published><updated>2007-12-05T01:06:14-05:00</updated><author><name>Godengo Product Development</name></author><summary type="html"><![CDATA[Godengo has revamped their form editor tool in Rivista. New features have been added and some existing functionality has been changed.]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[Linking to Optimize SEO]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Insight/November-2007/Linking-to-Optimize-SEO/"/><id>tag:www.godengo.com,2007-11-19:1424</id><published>2007-11-19T04:23:20-05:00</published><updated>2008-04-16T06:05:42-05:00</updated><author><name>Joel Gales Sullivan</name></author><summary type="html"><![CDATA[If done correctly, building good internal and external links in your site can have a positive effect on SEO rankings. ]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[Ad Agencies Stand to Lose in Digital Revolution]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Insight/November-2007/Ad-Agencies-Stand-to-Lose-in-Digital-Revolution/"/><id>tag:www.godengo.com,2007-11-15:1423</id><published>2007-11-15T02:51:18-05:00</published><updated>2007-11-15T02:51:18-05:00</updated><author><name>Adweek</name></author><summary type="html"><![CDATA[Changing consumer habits, driven by the shift from analog to digital media, are revolutionizing the ad industry. But that could spell bad news for agencies, according to a new study by Accenture.]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[Yahoo and Google to Add Social Networking to Email]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Insight/November-2007/Yahoo-and-Google-to-Add-Social-Networking-to-Email/"/><id>tag:www.godengo.com,2007-11-15:1422</id><published>2007-11-15T11:47:00-05:00</published><updated>2007-11-15T11:47:00-05:00</updated><summary type="html"><![CDATA[Google and Yahoo! are planning to transform their web-based email products into competitors with Facebook and MySpace, by utilizing relationship information that both mega-portals already have, but currently lies dormant.]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[Web spending hits new record in third quarter]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Insight/November-2007/Web-spending-hits-new-record-in-third-quarter/"/><id>tag:www.godengo.com,2007-11-13:1421</id><published>2007-11-13T05:37:57-05:00</published><updated>2007-11-13T05:37:57-05:00</updated><author><name>Reuters</name></author><summary type="html"><![CDATA[U.S. Internet advertising revenue rose 25 percent in the third quarter to about $5.2 billion, a new record, according to data released on Monday.]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[Marketers Threaten To Put Majority Of Budget Online]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Insight/November-2007/Marketers-Threaten-To-Put-Majority-Of-Budget-Online/"/><id>tag:www.godengo.com,2007-11-13:1420</id><published>2007-11-13T05:32:22-05:00</published><updated>2007-11-13T05:32:22-05:00</updated><author><name>Media Post Publications</name></author><summary type="html"><![CDATA[Big-name brand marketers are fed up with traditional media channels and are threatening to shift the lion's share of their budgets online, according to Nick Brien, worldwide CEO of Universal McCann.]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[Upstream To Launch Nationwide Digital Ad Sales Training Program]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Insight/November-2007/Upstream-To-Launch-Nationwide-Digital-Ad-Sales-Training-Program/"/><id>tag:www.godengo.com,2007-11-13:1419</id><published>2007-11-13T05:26:37-05:00</published><updated>2007-11-13T05:26:37-05:00</updated><author><name>Media Post Publications</name></author><summary type="html"><![CDATA[Think of it as a mental boot camp for digital ad executives.]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[IBM Predicts the End of Advertising as We Know It]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Insight/November-2007/IBM-Predicts-the-End-of-Advertising-as-We-Know-It/"/><id>tag:www.godengo.com,2007-11-10:1418</id><published>2007-11-10T05:07:25-05:00</published><updated>2007-11-10T05:14:37-05:00</updated><summary type="html"><![CDATA[In a new report, IBM Global Business Services forecasts a "greater disruption for the advertising industry in the next five years than occurred in the previous 50."

The report contains detailed recommendations for broadcasters, distributors and advertising agencies.]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[House & Garden to Fold]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Insight/November-2007/House-Garden-to-Fold/"/><id>tag:www.godengo.com,2007-11-05:1416</id><published>2007-11-05T06:23:12-05:00</published><updated>2007-11-05T06:23:12-05:00</updated><author><name>Folio Magazine</name></author><summary type="html"><![CDATA[The 106-year-old House & Garden magazine will cease publication after its December issue and lay off its staff, Condé Nast president Charles H. Townsend announced this morning. And, in a move that is a departure from the industry’s recent print-shuttering playbook, the magazine’s Web site will also be shut down.]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[Movies, TVs and Magazines Work Together in Web Campaign]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Insight/November-2007/Movies-TVs-and-Magazines-Work-Together-in-Web-Campaign/"/><id>tag:www.godengo.com,2007-11-05:1415</id><published>2007-11-05T06:19:12-05:00</published><updated>2007-11-05T06:19:12-05:00</updated><author><name>New York Times</name></author><summary type="html"><![CDATA[Next month, six Hearst magazines will invite readers to program their own film festivals, with help from Netflix and Philips Electronics North America.]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[Scripps Spins Off Newspaper and Broadcast TV Business]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Insight/October-2007/Scripps-Spins-Off-Newspaper-and-Broadcast-TV-Business/"/><id>tag:www.godengo.com,2007-10-16:1413</id><published>2007-10-16T01:20:25-05:00</published><updated>2007-10-16T01:20:25-05:00</updated><summary type="html"><![CDATA[In the face of declining revenue in its newspaper and broadcast TV businesses, Scripps follows the lead of Belo Corporation in splitting the company in two.]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[Optimizing Images for Better Search Engine Result Placement]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Insight/October-2007/Optimizing-Images-for-Better-Search-Engine-Result-Placement/"/><id>tag:www.godengo.com,2007-10-08:1412</id><published>2007-10-08T01:04:10-05:00</published><updated>2007-12-07T02:27:40-05:00</updated><summary type="html"><![CDATA[Follow these guidelines when adding images to your site.]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[Search Engines Drive Visitors Deeper Into Your Website]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Insight/October-2007/Search-Engines-Drive-Visitors-Deeper-Into-Your-Website/"/><id>tag:www.godengo.com,2007-10-02:1411</id><published>2007-10-02T01:16:15-05:00</published><updated>2007-10-08T12:33:29-05:00</updated><summary type="html"><![CDATA[A new report out today from Avenue A/Razorfish supports what we have been telling our publishing clients for the past year - the majority of visitors are not entering your website from the homepage.]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[Fashion Marketers See Good-Looking Ad Options Online]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Insight/September-2007/Fashion-Marketers-See-Good-Looking-Ad-Options-Online/"/><id>tag:www.godengo.com,2007-09-12:1410</id><published>2007-09-12T12:58:16-05:00</published><updated>2007-09-12T12:58:16-05:00</updated><summary type="html"><![CDATA[Fashion advertising has provided perhaps the warmest haven for print publishers so far in the digital age, but the proliferation and steady improvement of fashion websites is starting to test the category's traditional media mix.]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[Newspaper Site Ad Spending Up 19.3%]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Insight/September-2007/Newspaper-Site-Ad-Spending-Up-193/"/><id>tag:www.godengo.com,2007-09-05:1408</id><published>2007-09-05T01:07:54-05:00</published><updated>2007-09-05T01:07:54-05:00</updated><summary type="html"><![CDATA[Advertising on newspaper websites in the second quarter increased 19.3% year-over-year to $796 million, according to preliminary estimates from the Newspaper Association of America - the 13th consecutive quarter of double-digit growth.]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[Goodbye, Business 2.0]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Insight/September-2007/Goodbye-Business-20/"/><id>tag:www.godengo.com,2007-09-05:1407</id><published>2007-09-05T12:59:04-05:00</published><updated>2007-09-05T12:59:04-05:00</updated><summary type="html"><![CDATA[After a long vigil that became particularly intense over the last six weeks, Time Inc. has decided to lower the boom on the beloved but under-performing Business 2.0 this morning. The magazine, which was founded in 1998 to cover business in the internet age, will cease publishing on its own and be folded into its much bigger sibling, Fortune.]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[Consumer Magazines Creating Original Video Programming for the Web]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Insight/August-2007/Consumer-Magazines-Creating-Original-Video-Programming-for-the-Web/"/><id>tag:www.godengo.com,2007-08-20:1406</id><published>2007-08-20T12:28:30-05:00</published><updated>2007-08-20T12:28:30-05:00</updated><summary type="html"><![CDATA[Reality TV is usually the province of big TV networks such as Fox, CBS, MTV and Bravo. Now a periodical is trying to make a name for itself in the genre as well - and in the process, show that it can be a player beyond paper and ink.]]></summary><category term="Computers &amp; Internet" /></entry>
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