Godengo Insight - General

WSJ: Local Papers' Web Scramble

2007-12-18T04:57:14-06:00

Online Ads Migrate To Internet Players, Forcing New Steps

Internet Advertising Revenues in Q3 ’07 Surpass $5.2 Billion, Setting New High

2007-12-05T06:54:20-06:00

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) announced that Internet advertising revenues exceeded $5.2 billion for the third quarter of 2007, representing yet another historic high for a quarter and a $1.1 billion increase, or 25.3 percent, over Q3 2006.

Ad Agencies Stand to Lose in Digital Revolution

2007-11-15T02:51:18-06:00

Changing consumer habits, driven by the shift from analog to digital media, are revolutionizing the ad industry. But that could spell bad news for agencies, according to a new study by Accenture.

Yahoo and Google to Add Social Networking to Email

2007-11-15T11:47:00-06:00

Google and Yahoo! are planning to transform their web-based email products into competitors with Facebook and MySpace, by utilizing relationship information that both mega-portals already have, but currently lies dormant.

Web spending hits new record in third quarter

2007-11-13T05:37:57-06:00

U.S. Internet advertising revenue rose 25 percent in the third quarter to about $5.2 billion, a new record, according to data released on Monday.

Marketers Threaten To Put Majority Of Budget Online

2007-11-13T05:32:22-06:00

Big-name brand marketers are fed up with traditional media channels and are threatening to shift the lion's share of their budgets online, according to Nick Brien, worldwide CEO of Universal McCann.

Upstream To Launch Nationwide Digital Ad Sales Training Program

2007-11-13T05:26:37-06:00

Think of it as a mental boot camp for digital ad executives.

IBM Predicts the End of Advertising as We Know It

2007-11-10T05:07:25-06:00

In a new report, IBM Global Business Services forecasts a "greater disruption for the advertising industry in the next five years than occurred in the previous 50." The report contains detailed recommendations for broadcasters, distributors and advertising agencies.

House & Garden to Fold

2007-11-05T06:23:12-06:00

The 106-year-old House & Garden magazine will cease publication after its December issue and lay off its staff, Condé Nast president Charles H. Townsend announced this morning. And, in a move that is a departure from the industry’s recent print-shuttering playbook, the magazine’s Web site will also be shut down.

Movies, TVs and Magazines Work Together in Web Campaign

2007-11-05T06:19:12-06:00

Next month, six Hearst magazines will invite readers to program their own film festivals, with help from Netflix and Philips Electronics North America.

Scripps Spins Off Newspaper and Broadcast TV Business

2007-10-16T01:20:25-06:00

In the face of declining revenue in its newspaper and broadcast TV businesses, Scripps follows the lead of Belo Corporation in splitting the company in two.

Fashion Marketers See Good-Looking Ad Options Online

2007-09-12T12:58:16-06:00

Fashion advertising has provided perhaps the warmest haven for print publishers so far in the digital age, but the proliferation and steady improvement of fashion websites is starting to test the category's traditional media mix.

Newspaper Site Ad Spending Up 19.3%

2007-09-05T01:07:54-06:00

Advertising on newspaper websites in the second quarter increased 19.3% year-over-year to $796 million, according to preliminary estimates from the Newspaper Association of America - the 13th consecutive quarter of double-digit growth.

Goodbye, Business 2.0

2007-09-05T12:59:04-06:00

After a long vigil that became particularly intense over the last six weeks, Time Inc. has decided to lower the boom on the beloved but under-performing Business 2.0 this morning. The magazine, which was founded in 1998 to cover business in the internet age, will cease publishing on its own and be folded into its much bigger sibling, Fortune.

Consumer Magazines Creating Original Video Programming for the Web

2007-08-20T12:28:30-06:00

Reality TV is usually the province of big TV networks such as Fox, CBS, MTV and Bravo. Now a periodical is trying to make a name for itself in the genre as well - and in the process, show that it can be a player beyond paper and ink.

Running the Numbers - Why Newspapers Are Screwed

2007-08-14T01:11:15-06:00

It's easy to say that the New York Times and other newspaper companies are screwed, but sometimes it helps to actually run the numbers. Do you know why they're screwed? It's actually not the cost of paper, ink, trucks, printing plants, and other physical distribution expenses. Rather, it's the cost of content creation.

Media Usage per Person Drops for First Time in a Decade

2007-08-09T08:00:32-06:00

Consumers Are More Efficient With Their Time, Thanks to Growing Web Use

New York Times Poised to End Online Paid Subscriptions

2007-08-09T07:58:01-06:00

The New York Times is poised to stop charging readers for online access to its Op-Ed columnists and other content.

CondeNet Continues Online Video Expansion

2007-08-01T11:45:42-06:00

CondeNet, the Internet division of Condé Nast Publications, continues to expand its online video offerings, and is adding video tours to its upscale travel site, Concierge.com.

Papers Losing Real Estate Ads to Online

2007-07-31T06:53:59-06:00

It's bad enough that a cratering housing market is leading to a slump in real estate advertising at newspapers, as a dreary series of earnings reports showed last week.

Mags Migrate From Building Content to Buying It

2007-07-30T12:48:08-06:00

Hearst and Time Warner Grab Web-Only Properties to Bulk Up Online Stables

MPA Counts Record Number Of Digital Efforts

2007-07-27T06:14:21-06:00

The Magazine Publishers of America has tallied up a record 62 new digital initiatives from magazine publishers in the second quarter of 2007 - a 139% increase over the second quarter of 2006.

Regional Magazines Slow to Grow Online Revenue

2007-07-27T12:57:24-06:00

According to Folio Magazine's annual Regional Magazine Survey.

Who Still Reads Magazines? Just About Everybody

2007-07-26T04:52:17-06:00

Deloitte Media-Consumption Study finds user-generated content also spans generations.

Godengo Featured on AdAge.com

2007-07-25T01:38:56-06:00

We had a great write-up on AdAge.com today by Abbey Klaassen. The story was well thought out and painted a clear picture of who we are and what our mission is. Included were comments from our client Bill Oakes over at Chicagomag.com and our partner Jim Dowden at the City and Regional Magazine Association (citymag.org). Thank you to Abbey Klaassen for the coverage.

Plus some thoughts about the benefits of a consistent and usable website architecture powered by a content management system.