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	<title type="text"><![CDATA[Old Insight]]></title>
	<subtitle>A feed from Godengo Old</subtitle>
	<updated>2007-06-27T05:51:13-06:00</updated>
	<id>tag:www.godengo.com,2007-06-27:4</id>
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	<entry><title type="html"><![CDATA[In Shift, EMarketer Raises Online Ad-Growth Estimates]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Annual-2007/In-Shift-EMarketer-Raises-Online-Ad-Growth-Estimates/"/><id>tag:www.godengo.com,2007-06-27:1381</id><published>2007-06-27T05:51:13-06:00</published><updated>2007-06-27T05:51:13-06:00</updated><author><name>http://adage.com/digital/article?article_id=118821</name><email>jeff@godengo.com</email></author><summary type="html"><![CDATA[What slowdown? While there has been some speculation that the dramatic growth in online display advertising is starting to level off, that is not the case this year or next, said eMarketer, as the research firm revised its online ad spending estimates upward for 2007 and 2008.]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[U.S. Ad-Spending Growth Slows Way Down]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Annual-2007/US-Ad-Spending-Growth-Slows-Way-Down/"/><id>tag:www.godengo.com,2007-06-27:1380</id><published>2007-06-27T01:47:38-06:00</published><updated>2007-06-27T01:48:22-06:00</updated><author><name>http://adage.com/mediaworks/article?article_id=118852</name><email>jeff@godengo.com</email></author><summary type="html"><![CDATA[Three new ad-spending forecasts out this week - and even a report intended to gauge how consumers view various media - paint yet another discouraging picture for traditional media. ]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[Magazine Revenue Will Grow - but Slowly]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Annual-2007/Magazine-Revenue-Will-Grow-but-Slowly/"/><id>tag:www.godengo.com,2007-06-21:1379</id><published>2007-06-21T06:49:15-06:00</published><updated>2007-06-21T06:49:15-06:00</updated><author><name>http://adage.com/mediaworks/article?article_id=118666</name><email>jeff@godengo.com</email></author><summary type="html"><![CDATA[Magazines can expect relatively steady revenue growth over the next four years or so, but not by big margins and not without some struggle, according to the latest annual Global Entertainment and Media Outlook from PricewaterhouseCoopers.]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[Rodale Magazine Web Ad Revenue Jumps 90 Percent in First Quarter]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Annual-2007/Rodale-Magazine-Web-Ad-Revenue-Jumps-90-Percent-in-First-Quarter/"/><id>tag:www.godengo.com,2007-06-21:1378</id><published>2007-06-21T06:48:20-06:00</published><updated>2007-06-21T06:48:20-06:00</updated><author><name>http://www.foliomag.com/viewmedia.asp?prmMID=7804</name><email>jeff@godengo.com</email></author><summary type="html"><![CDATA[Rodale Inc., which underwent a major restructuring in efforts to become more brand-centric and focus on digital initiatives last year, saw revenues topping $135 million for the first quarter of 2007, a 5.6 percent increase over the same period last year.]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[Top Two U.S. Newspapers Want to Be in Magazines]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Annual-2007/Top-Two-US-Newspapers-Want-to-Be-in-Magazines/"/><id>tag:www.godengo.com,2007-06-18:1377</id><published>2007-06-18T11:54:55-06:00</published><updated>2007-06-18T11:54:55-06:00</updated><author><name>http://adage.com/mediaworks/article?article_id=117387</name><email>jeff@godengo.com</email></author><summary type="html"><![CDATA[Both The Wall Street Journal and USA Today are developing glossy magazines for distribution within their traditional newsprint flagships, according to company executives and media buyers familiar with the work.]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[Time Inc. to Continue to Transition Titles to Online]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Annual-2007/Time-Inc-to-Continue-to-Transition-Titles-to-Online/"/><id>tag:www.godengo.com,2007-06-07:1376</id><published>2007-06-07T03:30:35-06:00</published><updated>2007-06-07T03:30:35-06:00</updated><author><name>http://adage.com/mediaworks/article?article_id=117151</name><email>jeff@godengo.com</email></author><summary type="html"><![CDATA[Time Inc. may have just sold 19 magazines and shut down others such as Life and Teen People, but its work culling the portfolio isn't done, Time Warner Chairman-CEO Richard D. Parsons told a media conference audience in London today.]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[Borrell: Local Online Ads to Climb 31.6% This Year]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Annual-2007/Borrell-Local-Online-Ads-to-Climb-316-This-Year/"/><id>tag:www.godengo.com,2007-06-05:1375</id><published>2007-06-05T10:29:05-06:00</published><updated>2007-06-05T10:29:05-06:00</updated><author><name>http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&amp;s=61447&amp;Nid=31044&amp;p=418793</name><email>jeff@godengo.com</email></author><summary type="html"><![CDATA[Bucking the trend of slower online ad growth, local online ad spending will climb 31.6% this year to $7.5 billion, says a report to be released today by media consultants Borrell Associates. By contrast, national online ad growth is expected to rise by 20%.]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[Publishers Creating Their Own In-House Ad Agencies]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Annual-2007/Publishers-Creating-Their-Own-In-House-Ad-Agencies/"/><id>tag:www.godengo.com,2007-06-04:1374</id><published>2007-06-04T12:20:03-06:00</published><updated>2007-06-04T12:20:03-06:00</updated><author><name>http://www.nytimes.com/2007/06/04/business/media/04adcol.html?ref=media</name><email>jeff@godengo.com</email></author><summary type="html"><![CDATA[Over the last five years, Mr. Beckman has developed an agencylike business within Condé Nast’s ad sales unit, generating new revenue by planning events for advertisers and creating advertisements that help sell more magazine pages.]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[Lone Good News In Dismal Newspaper Ad Picture]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Annual-2007/Lone-Good-News-In-Dismal-Newspaper-Ad-Picture/"/><id>tag:www.godengo.com,2007-05-29:1373</id><published>2007-05-29T12:01:38-06:00</published><updated>2007-05-29T12:01:38-06:00</updated><author><name>http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&amp;s=61034&amp;Nid=30798&amp;p=418793</name><email>jeff@godengo.com</email></author><summary type="html"><![CDATA[Online ad spending is the only bright spot for newspaper publishers as the migration of ad spending from newspaper print to online channels continues. Year-over-year first-quarter ad spending on newspaper Web sites grew by 22.3% to $750 million, the Newspaper Association of America reports.]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[Business Week Mulls Launch of ]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Annual-2007/Business-Week-Mulls-Launch-of-Business-YouTube/"/><id>tag:www.godengo.com,2007-05-29:1372</id><published>2007-05-29T11:58:06-06:00</published><updated>2007-05-29T11:58:30-06:00</updated><author><name>http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1003590128</name><email>jeff@godengo.com</email></author><summary type="html"><![CDATA[John Byrne, BusinessWeek's executive editor and the acting editor-in-chief for Businessweek.com, said that company is looking to create a "business YouTube" essentially an online video hub for wannabe moguls to post short pitch videos for a new ventures or companies.]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[2006 Web Ad Revenue Climbs 35%]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Annual-2007/2006-Web-Ad-Revenue-Climbs-35/"/><id>tag:www.godengo.com,2007-05-24:1370</id><published>2007-05-24T12:08:52-06:00</published><updated>2007-05-24T12:08:52-06:00</updated><author><name>http://www.mediaweek.com/mw/news/interactive/article_display.jsp?vnu_content_id=1003589567</name><email>jeff@godengo.com</email></author><summary type="html"><![CDATA[The Web advertising industry had its best year ever in 2006, climbing 35 percent to $16.9 billion in overall revenue, according to the Internet Advertising Bureau.]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[Americans Spend Half of Their Spare Time Online]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Annual-2007/Americans-Spend-Half-of-Their-Spare-Time-Online/"/><id>tag:www.godengo.com,2007-05-24:1369</id><published>2007-05-24T11:57:09-06:00</published><updated>2007-05-24T11:57:29-06:00</updated><author><name>http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&amp;art_aid=60649</name><email>jeff@godengo.com</email></author><summary type="html"><![CDATA[According to Netpop I Play, a new report from Media-Screen, broadband users spend an hour and 40 minutes (48% of their spare time) online in a typical weekday, and more than half of that is spent accessing activities related to entertainment and communication.]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[Scripps Adds Social Media To DIY Network, Fine Living]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Annual-2007/Scripps-Adds-Social-Media-To-DIY-Network-Fine-Living/"/><id>tag:www.godengo.com,2007-05-16:1368</id><published>2007-05-16T12:00:00-06:00</published><updated>2007-05-16T12:00:00-06:00</updated><author><name>http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&amp;s=60409&amp;Nid=30430&amp;p=418793</name><email>jeff@godengo.com</email></author><summary type="html"><![CDATA[Scripps Networks is launching additional social media initiatives this week for both DIY Network and Fine Living following HGTV's success with its "Rate My Space" social networking portal.]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[How Print Can Add Value Online]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Annual-2007/How-Print-Can-Add-Value-Online/"/><id>tag:www.godengo.com,2007-05-03:1367</id><published>2007-05-03T12:00:00-06:00</published><updated>2007-05-03T12:00:00-06:00</updated><author><name>http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&amp;art_aid=59764</name><email>jeff@godengo.com</email></author><summary type="html"><![CDATA[There is a right time and place for everything, and the time to read content in long form should only exist inside the glossy walls of heavily stocked covers. Consumers pick up a magazine because they have the time to slow down, which is why time spent is an endorsed badge of reader commitment in print. But consumers go online to speed things up.]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[Hachette Jumpstarts Digital Auto Ad Expertise With $110 Million Deal]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Annual-2007/Hachette-Jumpstarts-Digital-Auto-Ad-Expertise-With-110-Million-Deal/"/><id>tag:www.godengo.com,2007-04-20:1366</id><published>2007-04-20T12:00:00-06:00</published><updated>2007-04-20T12:00:00-06:00</updated><author><name>http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&amp;s=59019&amp;Nid=29597&amp;p=418793</name><email>jeff@godengo.com</email></author><summary type="html"><![CDATA[Hachette Filipacche Media U.S. is accelerating its scale and expertise in the important online automotive category and will pay up to $110 million to buy Jumpstart Automotive Media, an online automotive ad network, parent Lagardere SCA announced yesterday.]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[Luxury Brands Need VIP Treatment Online]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Annual-2007/Luxury-Brands-Need-VIP-Treatment-Online/"/><id>tag:www.godengo.com,2007-04-12:1364</id><published>2007-04-12T12:00:00-06:00</published><updated>2007-04-12T12:00:00-06:00</updated><author><name>http://adage.com/article?article_id=116004</name><email>jeff@godengo.com</email></author><summary type="html"><![CDATA[Banner ads work well for many brands, but as more and more luxury marketers, such as Louis Vuitton, Dior and Lancome, add direct-to-consumer e-commerce to their online strategies, they need to expand their advertising mixes to include a greater proportion of interactive advertising.]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[Papers Nab Largest Local Web-Video Ad Share]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Annual-2007/Papers-Nab-Largest-Local-Web-Video-Ad-Share/"/><id>tag:www.godengo.com,2007-04-12:1365</id><published>2007-04-12T12:00:00-06:00</published><updated>2007-04-12T12:00:00-06:00</updated><author><name>http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1003569900</name><email>jeff@godengo.com</email></author><summary type="html"><![CDATA[TV stations may be the experts when it comes to leveraging video on Web sites and other distribution channels, but newspapers are getting the largest share of local video advertising.]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[Online advertising share overtakes newspapers in Britan]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Annual-2007/Online-advertising-share-overtakes-newspapers-in-Britan/"/><id>tag:www.godengo.com,2007-03-28:1363</id><published>2007-03-28T12:00:00-06:00</published><updated>2007-03-28T12:00:00-06:00</updated><author><name>http://www.guardian.co.uk/frontpage/story/0,,2044429,00.html</name><email>jeff@godengo.com</email></author><summary type="html"><![CDATA[Advertising spending online overtook national newspapers' share of the pie for the first time in 2006 as companies continued to chase a growing web audience.

According to data from the Internet Advertising Bureau out today, online spending smashed through the £2bn barrier in 2006 while television revenues fell and press barely budged.]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[Time Inc. Kills Life, Again]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Annual-2007/Time-Inc-Kills-Life-Again/"/><id>tag:www.godengo.com,2007-03-26:1362</id><published>2007-03-26T12:00:00-06:00</published><updated>2007-03-26T12:00:00-06:00</updated><author><name>http://adage.com/mediaworks/article?article_id=115752</name><email>jeff@godengo.com</email></author><summary type="html"><![CDATA[The hits to consumer magazines keep on coming: Time Inc. has pulled the plug on its latest attempt to revive Life magazine, the once-storied photo-heavy weekly that came back as a weekly newspaper supplement in October 2004. Its issue dated April 20 will be its last.]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[Magazines Do Video, With Brightcove]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Annual-2007/Magazines-Do-Video-With-Brightcove/"/><id>tag:www.godengo.com,2007-03-16:1361</id><published>2007-03-16T12:00:00-06:00</published><updated>2007-03-16T12:00:00-06:00</updated><author><name>http://adage.com/mediaworks/article?article_id=115596</name><email>jeff@godengo.com</email></author><summary type="html"><![CDATA[Magazines' essentially forced march into the video business accelerated today, as Hachette Filipacchi Media U.S. and Rodale unveiled their partnerships with Brightcove, the web-TV company, to help build out their video offerings.]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[Internet Display Ad Spending Up 17.3% in 2006: TNS]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Annual-2007/Internet-Display-Ad-Spending-Up-173-in-2006-TNS/"/><id>tag:www.godengo.com,2007-03-14:1360</id><published>2007-03-14T12:00:00-06:00</published><updated>2007-03-14T12:00:00-06:00</updated><author><name>http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&amp;s=57060&amp;Nid=28292&amp;p=418793</name><email>jeff@godengo.com</email></author><summary type="html"><![CDATA[Internet display advertising registered a 17.3% increase to $9.76 billion in 2006, as marketers continue to migrate online, TNS Media Intelligence reported on Tuesday. Yet it still represents just 6.5% of the total $149.6 billion  in ad spending recorded for the year. Total spending was up a more modest 4.1%.]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[More Than Magazines]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Annual-2007/More-Than-Magazines/"/><id>tag:www.godengo.com,2007-03-12:1359</id><published>2007-03-12T12:00:00-06:00</published><updated>2007-03-12T12:00:00-06:00</updated><author><name>http://adage.com/mediaworks/article?article_id=115516</name><email>jeff@godengo.com</email></author><summary type="html"><![CDATA[After an unfortunately long period that saw publishers clutch their visions of magazines as beloved, essentially tactile periodicals -- certainly not anything so gauche as "brands" -- it has officially gotten pretty hard to find a title whose only platform is paper. ]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[Is Print Dead? Not on Your (Second) Life]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Annual-2007/Is-Print-Dead-Not-on-Your-Second-Life/"/><id>tag:www.godengo.com,2007-03-09:1358</id><published>2007-03-09T12:00:00-06:00</published><updated>2007-03-09T12:00:00-06:00</updated><author><name>http://adage.com/mediaworks/article?article_id=115464</name><email>jeff@godengo.com</email></author><summary type="html"><![CDATA[My mission was to change the perception that print is static and traditional, and to provide insight into the opportunities and challenges before us in this increasingly digital media landscape. Print has a great future -- anyone could see it, I thought -- and then came that first question. Handwritten on notecard, it bluntly read, "Is print dead?" ]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[IAB Pegs 2006 Online Ad Spending at $16.8 Bil, Up 34%]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Annual-2007/IAB-Pegs-2006-Online-Ad-Spending-at-168-Bil-Up-34/"/><id>tag:www.godengo.com,2007-03-08:1357</id><published>2007-03-08T12:00:00-06:00</published><updated>2007-03-08T12:00:00-06:00</updated><author><name>http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&amp;s=56746&amp;Nid=28092&amp;p=418793</name><email>jeff@godengo.com</email></author><summary type="html"><![CDATA[Internet Ad Spending Grew 34% to hit a record high of $16.8 billion in 2006 -- with fourth-quarter spending the highest quarter to date, reported the Interactive Advertising Bureau Wednesday in its estimate of the year's spending based on data collected by PricewaterhouseCoopers for the top 15 online ad sellers.]]></summary><category term="Computers &amp; Internet" /></entry>
	<entry><title type="html"><![CDATA[Hearst Magazines in the Hunt for Web Video Ads]]></title><link rel="alternate" type="text/html" href="http://www.godengo.com/media/Godengo/Annual-2007/Hearst-Magazines-in-the-Hunt-for-Web-Video-Ads/"/><id>tag:www.godengo.com,2007-03-05:1356</id><published>2007-03-05T12:00:00-06:00</published><updated>2007-03-05T12:00:00-06:00</updated><author><name>http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1003553259</name><email>jeff@godengo.com</email></author><summary type="html"><![CDATA[Hearst Magazines is making a big bid for online video advertising as it completes the relaunch of its 14 magazine sites over the next three months, packing them with more robust video offerings.]]></summary><category term="Computers &amp; Internet" /></entry>
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