Godengo Launches Five New City and Regional Magazines

 The last few months have been busy at Godengo with the launch of five new city and regional magazines: Honolulu, Hawaii Business, Diablo, Coast and MyNorth.

Honolulu Magazine

Honolulu Magazine (www.honolulumagazine.com) and Hawaii Business (www.hawaiibusiness.com), both published by Pacific Basin Communications, went live with the new sites in late December and late January, respectively. Honolulu Magazine, Hawaii's oldest magazine, prides itself on being a mix of cultural information for Hawaii residents as well as a source of informative articles on contemporary island living.

Publisher Scott Schumaker understands the importance of a strong web presence in carrying out his magazine's mission. "Honolulu Magazine is deeply rooted in our community, having been founded in 1888 under a royal charter from King David Kalakaua. Our new web site adds a real modern savvy to our brand and allows us to deliver to our advertisers an ever-increasing affluent audience that is passionate about their city."

Adds Kam Napier, Editor at Honolulu,"For more than 120 years we have been keeping Island residents and select visitors informed, educated and entertained. By extending our brand onto the worldwide web, we will be able to enhance both the information we provide and the audience of readers we reach."

Hawaii Business

The publisher and editorial staff at Hawaii Business had similar goals for their new website. Hawaii Business, based in Honolulu, is the islands' premier source of information for and about businesses in Hawaii, such as the much-anticipated lists of the Best Places to Work, Top 250 Companies, Black Book Executives and Top Financial Advisors. On the new site, this complex information is now presented in easy-to-use searchable databases (part of the Rivista suite of tools) rather than as flat data, providing a better level of service to their readers.

David Tumilowicz, publisher of the magazine, was very pleased with the process of setting up the new site. He praised the whole team at Godengo, saying they "were tremendous to work with, exceedingly patient, and at all times, utterly professional."

Diablo Magazine

Closer to Godengo's home base in the San Francisco bay area, neighbor Diablo magazine launched on January 2, marking the new year with a new custom design from Godengo's Jeff Fohl. Long a member of the Godengo Ad Network, Diablo wanted to switch to the Rivista platform not only to ease the burden of uploading content but also to take advantage of the monetizing features in the system, such as the Geobase tool.

The new site also highlights blogs, resource guides and video focussed on life in the San Francisco bay area.

Coast Magazine

Coast Magazine, which launched in February, serves the affluent community of  Orange County. Their publication sought to incorporate more interactive features, such as commenting on articles, and to be able to update content easily in order to draw people back to the site throughout the month. They use two blogs—one related to real estate and another to area spas—in order to keep their content fresh, and they also stagger uploading content from the new issue.

MyNorth.com

The mynorth.com site is an umbrella for three publications: Traverse Magazine, Northern Home & Cottage and Destination Northern Michigan. Their site was designed by staff on their team and integrated with the Rivista platform. Their goals included maximizing the site to generate revenue and to serve as a comprehensive resource for Michigan travelers. MyNorth.com makes extensive use of video and includes many helpful how-to videos (and articles) that they update frequently.

From the Godengo CEO

Timothy Sullivan comments, "It’s really exciting to be working with the city and regional publishers who are leaders in their markets. Our publishing partners are passionate about their communities and the bond they have created with through their publications and events. The online channel gives them the opportunity to reach a broader audience and to supplement their print content with interactive features and guides. It’s extremely rewarding to be providing the products and services that enable this growth and community interaction."

ABOUT GODENGO

Godengo provides city, regional and lifestyle magazines with a strong online presence and networked advertising inventory, enabling them to effectively compete online. Godengo’s Rivista™ software is designed from the ground up for multiplying traffic volume, search engine optimization and increasing profits at magazine publisher’s web sites. Typically, after six months, publications using Rivista™ double or triple their web traffic. At the same time, the Godengo™ Online Ad Network harnesses an affluent, upscale consumer audience representing the premier city & regional and lifestyle publications, providing national reach with deep expertise in local markets.