Missouri Life launched its new website Monday, April 13, after signing on with Godengo in February. Among the new site's offerings are expanded blogs, a new Marketplace look and more interactive features, such as the home page poll and interactive contests. Missouri Life also has accounts set up with Twitter and Facebook, which they use to drive traffic and increase awareness of their site.
The launch of their site took about seven weeks from start to finish. Rebecca French Smith, Managing and Web Editor for the magazine, said the following of her experience of working with Godengo:
"It has been a complete pleasure working with Godengo. They made re-launching our website a breeze. Their attention to detail and intuitive manner of knowing our needs before we did made all the difference in the world. I have also appreciated the can-do attitude that has gone hand-in-hand with every action and deed executed by the Godengo staff and look forward to working with them as our site matures."
About Missouri Life
Missouri Life is a state magazine owned by husband-and-wife team Danita and Greg Wood and enjoys a readership of approximately 72,000. In 2008 the magazine was named the IRMA Magazine of the Year and awarded a Gold Award for Overall Art Direction, Silver for Single Photograph, Bronzes for Profile writing and Cover and Awards of Merit for Culture Feature and Most Improved Magazine. In years past, the magazine has won the Gold for a travel feature, a Bronze for art direction, and a couple of IRMA Awards of Merit, as well as a couple of Missouri Tourism Department awards.
About Godengo:
Godengo provides city, regional and lifestyle magazines with a strong online presence and networked advertising inventory, enabling them to effectively compete online. Godengo’s Rivista™ software is designed from the ground up for multiplying traffic volume, search engine optimization and increasing profits at magazine publisher’s web sites. Typically, after six months, publications using Rivista™ double or triple their web traffic. At the same time, the Godengo™ Online Ad Network harnesses an affluent, upscale consumer audience representing the premier city & regional and lifestyle publications, providing national reach with deep expertise in local markets.
