Hybrid Media Sales Training

Godengo has partnered with Ambro.com to provide Hybrid Media Sales Training programs tailored to the needs of city and regional and lifestlye magazine publishers.

Ambro.com, corp. offers clients a wealth of experience in a variety of areas all related to exploring, defining and developing new opportunities in media. They helped iVillage.com become a leader among Internet startups with its innovative approach to advertising sales. Later they assisted iVillage in redefining its business strategy to create a "women's network" strategy. In addition, ambro.com consulted on the first advertising sales forecasts for About.com. And then explored spinning off the company's "software platform" as a separate business. With their help Medical Economics leveraged its hugely successful "Physicians' Desk Reference" onto the Internet at PDR.net. They worked with MGM Home Entertainment Division developing the opportunity in home video rentals as a new advertising medium.

Their work spans relationships in consumer media, business-to-business media and children's media. They have worked for large businesses like General Electric, one-person startups such as HireMinds.com (a one-person startup, now mediabistro.com) and companies as diverse as American Spectator and Mother Jones.

Almost every media company is selling Internet advertising in addition to its core media advertising.

Hybrid Media Sales training programs train your sales people on all the key product knowledge related to Internet advertising, and shows them how to sell with rather then against their core media.

Hybrid Media Sales training will:

Get your sales people charged up to sell Internet advertising.
Show your sales people how to sell Internet advertising WITH the print or radio or television advertising they currently sell.
Take the mystery out of online sales.
Show sales people and sales management how to package Internet together with other media.
Show sales people and management how Hybrid Media packages are more cost effective for advertisers in addition to profitable for media companies.

Hybrid Media Training seminars:

One day Hybrid Media ‘bootcamp’ seminars will send your sales people out to sell basic online media packages the day after. Seminars are customized to your market and your properties particular selling proposition.
Two day Hybrid Media ‘advanced training’ seminars will give you the most value for your training dollar because your sales people will be prepared to pitch very large, complex media packages to your biggest advertisers: This includes workshop time on specific problem accounts. These sessions are customized to your market and your property, and sales people leave with a specific sales plan on a big account.