Insight

09/18/09

Digital Editions on Your Web Site

Like them or not, digital editions are a regular feature on most websites we're building.

Posted on September 18, 2009 at 06:28 PM in General | Permalink | Comments

08/25/09

Blue and Green Lines

Increasing website traffic means more advertising dollars, and that translates to a more successful magazine brand.

Posted on August 25, 2009 at 07:08 PM | Permalink | Comments

08/24/09

Marin Magazine Launches Site Redesign

Marin Magazine has a new look and better functionality for its Website.

Posted on August 24, 2009 at 02:54 PM in General | Permalink | Comments

08/05/09

Digital Advertising Forecasted to Grow

A recent article in Advertising Age reports strong growth in digital advertising

Posted on August 5, 2009 at 11:15 AM in General | Permalink | Comments

07/23/09

Facebook Fanpages and the New Fanbox

From celebrities and cookies to Starbucks and schools - all sorts of businesses, social groups, artists, etc. are creating spaces in Facebook to attract their fans.

Posted on July 23, 2009 at 05:30 PM | Permalink | Comments

06/12/09

Videos in Geobase Listings

Boca Magazine is blazing a trail with video spots in Geobase listings.

Posted on June 12, 2009 at 12:23 PM in General | Permalink | Comments

06/04/09

Use Twitter to Create Targeted Communities for Blogs

Christine Hitt, Web Editor of Honolulu Magazine, explains how to create targeted communities for blogs through Twitter

Posted on June 4, 2009 at 03:11 PM | Permalink | Comments

05/12/09

Expanded Geobase Instructions

Use these instructions to set up new Geobases and add content to existing ones.

Posted on May 12, 2009 at 05:14 PM in Rivista Features | Permalink | Comments

05/04/09

Sponsorships: Thinking Inside the Box

Business consultants have been using the term outside the box for years now in an effort to maximize profits. However, Moffly Media has found that thinking inside the box can actually have financial benefits as well.

Posted on May 4, 2009 at 07:18 PM | Permalink | Comments

04/20/09

Display Order for Newsletters

You can order the display of multiple newsletters on the My Account page.

Posted on April 20, 2009 at 06:53 PM in Rivista Features | Permalink | Comments

04/20/09

Grade Your Website for SEO Friendliness

Here's a fun little tool that will quickly grade your website and point out ways to make it more SEO friendly.

Posted on April 20, 2009 at 05:08 PM in Search Engine Optimization | Permalink | Comments

04/02/09

Facebook Sharing for Articles using the Rivista CMS

Facebook can be a great and easy way to connect directly with your ‘fans’ and send traffic back to your website.

Posted on April 2, 2009 at 08:02 AM | Permalink | Comments

04/01/09

Newsletter Tool Now Has Improved Features

You can now create newsletters for multiple channels.

Posted on April 1, 2009 at 01:58 PM in Rivista Features | Permalink | Comments

04/01/09

Godengo's On the Move — Literally

We're moving to more expansive offices in order to accommodate our growing staff.

Posted on April 1, 2009 at 11:32 AM in General | Permalink | Comments

03/24/09

Keyword Rich Inbound Links

A keyword rich inbound link is the gold standard for Website owners building good SEO.

Posted on March 24, 2009 at 12:31 PM in Search Engine Optimization | Permalink | Comments

03/10/09

Newsletter Best Practices

Take a look at these guidelines for successfully launching your newsletter.

Posted on March 10, 2009 at 02:54 PM in General | Permalink | Comments

03/09/09

Export Feature Change in Rivista Database Tools

The calendar, Geobase and custom databases export to .xlsx files now.

Posted on March 9, 2009 at 12:27 PM in Rivista Features | Permalink | Comments

03/03/09

PDF File Type Allowed to for Upload in Geobase

Now you can add printable coupons or menu PDFs to your Geobase listings.

Posted on March 3, 2009 at 12:36 PM in Rivista Features | Permalink | Comments

03/03/09

Selling the Geobase: Tips and Tools

At Marin Magazine we have embraced the Geobase concept and found good results with it both as a means to drive traffic to the site and a way to introduce advertisers to our product and brand.

Posted on March 3, 2009 at 11:52 AM | Permalink | Comments

02/24/09

Google Has YouTube Channel for Webmaster Blog

Check out Matt Cutt's State of the Index 2008 video to learn more about developments for webmasters.

Posted on February 24, 2009 at 05:34 PM in Search Engine Optimization | Permalink | Comments

02/17/09

Shooting and Editing Short Web Videos

You don’t have to be Martin Scorsese to shoot and edit video for the Web.

Posted on February 17, 2009 at 05:07 PM | Permalink | Comments

02/11/09

Form Submission Modification

You now have the ability to limit form submissions to one per user session.

Posted on February 11, 2009 at 06:12 PM in Rivista Features | Permalink | Comments

02/11/09

Registered User Feature Added to Rivista

For Rivista users who would like to restrict some pages or articles to registered users only, we are happy to announce this capability is now inherent in our software.

Posted on February 11, 2009 at 05:35 PM in Rivista Features | Permalink | Comments

01/30/09

Videos are an Attractive Medium for Advertisers in 2009

Online videos are evolving into a necessary component of every media campaign.

Posted on January 30, 2009 at 03:50 PM in General | Permalink | Comments

01/08/09

Use Heading Tags to Highlight Keywords

Appropriately placed heading tags are helpful not only to your human readers but also to search engines.

Posted on January 8, 2009 at 01:10 PM in Search Engine Optimization | Permalink | Comments

12/31/08

Blogs That Work - Calling All Shopaholics!

Today, on this last day of 2008, I want to tip my hat to a few of our magazines who have great shopping blogs.

Posted on December 31, 2008 at 06:51 PM in Search Engine Optimization | Permalink | Comments

12/13/08

When Was the Last Time Google Crawled My Site?

A quick and easy way to see when your site was last crawled by Google.

Posted on December 13, 2008 at 06:55 AM in Search Engine Optimization | Permalink | Comments

11/21/08

Link Requests: Know Your Source

As you may know, building good incoming links is one of the corner stones of search engine optimization for your site.

Posted on November 21, 2008 at 01:29 PM in Search Engine Optimization | Permalink | Comments

11/18/08

Accessing Your Website Statistics

Quantcast.com is a great resource for gathering data and site statistics.

Posted on November 18, 2008 at 03:10 PM in Search Engine Optimization | Permalink | Comments

10/29/08

Article Manager Expanded Instructions

Click on the '?' in the Article Manager to see new instructions

Posted on October 29, 2008 at 06:18 PM in Rivista Features | Permalink | Comments

10/21/08

Dashes v. Underscores in Image File Names

Use dashes rather than underscores when naming images and other files

Posted on October 21, 2008 at 11:49 AM in Search Engine Optimization | Permalink | Comments

08/20/08

Updates to the HTML Editor

Recent updates to the HTML Editor within Rivista aims to make editing content easier. Read on for the details.

Posted on August 20, 2008 at 03:06 PM in Rivista Features | Permalink | Comments

07/12/08

Building Links with Blogs

Use the conversational style of your blogs to build reciprocal links.

Posted on July 12, 2008 at 10:21 AM in Search Engine Optimization | Permalink | Comments

07/12/08

Matt Cutts Offers Simple SEO Strategies

A short video of Google's SEO blogger Matt Cutts offering simple advice for better site rankings.

Posted on July 12, 2008 at 09:59 AM in Search Engine Optimization | Permalink | Comments

06/23/08

Matt Cutts on Optimizing USA Today's Site

Don't just take it from me - Google's SEO blogger Matt Cutts offers familiar SEO advice.

Posted on June 23, 2008 at 03:08 PM in Search Engine Optimization | Permalink | Comments

06/09/08

Google Primer for Website Publishers

From the Horse's Mouth: Search Engine Optimization Tips

Posted on June 9, 2008 at 03:27 PM in Search Engine Optimization | Permalink | Comments

05/15/08

Don't Forget to Optimize Your Blog Posts for Search Engines

Blogs are a great way to increase traffic to your site - just make sure the search engines aren't leaving your latest post empty handed.

Posted on May 15, 2008 at 01:53 PM in Search Engine Optimization | Permalink | Comments

05/05/08

The Title Tag Override Function in Rivista

In Rivista, a title tag is automated for every page, but there are times to use the title tag override function.

Posted on May 5, 2008 at 10:46 AM in Search Engine Optimization | Permalink | Comments

04/16/08

Don't Just Click Here: Linking to Important Keywords

Strategies to use when creating internal or outbound links.

Posted on April 16, 2008 at 02:58 PM in Search Engine Optimization | Permalink | Comments

04/11/08

Quick Tip for Search Status Tool

These nifty add-ons let you keep an eye on page rank where ever you're searching.

Posted on April 11, 2008 at 03:27 PM in Search Engine Optimization | Permalink | Comments

04/04/08

The Indispensible Art of Writing Good Meta Descriptions

The topic this time is meta descriptions which follow the title tag in order of importance by letting search engines know about your content.

Posted on April 4, 2008 at 12:12 PM in Search Engine Optimization | Permalink | Comments

03/24/08

Title Tags - The Sharpest Tool in the Shed

A concise title tag using good keywords is one of the best ways to improve the rankings for pages in your site

Posted on March 24, 2008 at 05:03 PM in Search Engine Optimization | Permalink | Comments

12/18/07

WSJ: Local Papers' Web Scramble

Online Ads Migrate To Internet Players, Forcing New Steps

Posted on December 18, 2007 at 04:57 PM in General | Permalink | Comments

12/05/07

Internet Advertising Revenues in Q3 ’07 Surpass $5.2 Billion, Setting New High

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) announced that Internet advertising revenues exceeded $5.2 billion for the third quarter of 2007, representing yet another historic high for a quarter and a $1.1 billion increase, or 25.3 percent, over Q3 2006.

Posted on December 5, 2007 at 06:54 PM in General | Permalink | Comments

11/27/07

Rivista Form Editor Update

Godengo has revamped their form editor tool in Rivista. New features have been added and some existing functionality has been changed.

Posted on November 27, 2007 at 03:58 PM in Rivista Features | Permalink | Comments

11/19/07

Linking to Optimize Content for Search Engines

If done correctly, building good internal and external links in your site can have a positive effect on SEO rankings.

Posted on November 19, 2007 at 02:23 PM in Search Engine Optimization | Permalink | Comments

11/15/07

Ad Agencies Stand to Lose in Digital Revolution

Changing consumer habits, driven by the shift from analog to digital media, are revolutionizing the ad industry. But that could spell bad news for agencies, according to a new study by Accenture.

Posted on November 15, 2007 at 02:51 PM in General | Permalink | Comments

11/15/07

Yahoo and Google to Add Social Networking to Email

Google and Yahoo! are planning to transform their web-based email products into competitors with Facebook and MySpace, by utilizing relationship information that both mega-portals already have, but currently lies dormant.

Posted on November 15, 2007 at 11:47 AM in General | Permalink | Comments

11/13/07

Web spending hits new record in third quarter

U.S. Internet advertising revenue rose 25 percent in the third quarter to about $5.2 billion, a new record, according to data released on Monday.

Posted on November 13, 2007 at 05:37 PM in General | Permalink | Comments

11/13/07

Marketers Threaten To Put Majority Of Budget Online

Big-name brand marketers are fed up with traditional media channels and are threatening to shift the lion's share of their budgets online, according to Nick Brien, worldwide CEO of Universal McCann.

Posted on November 13, 2007 at 05:32 PM in General | Permalink | Comments

11/13/07

Upstream To Launch Nationwide Digital Ad Sales Training Program

Think of it as a mental boot camp for digital ad executives.

Posted on November 13, 2007 at 05:26 PM in General | Permalink | Comments

11/10/07

IBM Predicts the End of Advertising as We Know It

In a new report, IBM Global Business Services forecasts a "greater disruption for the advertising industry in the next five years than occurred in the previous 50." The report contains detailed recommendations for broadcasters, distributors and advertising agencies.

Posted on November 10, 2007 at 05:07 PM in General | Permalink | Comments

11/05/07

House & Garden to Fold

The 106-year-old House & Garden magazine will cease publication after its December issue and lay off its staff, Condé Nast president Charles H. Townsend announced this morning. And, in a move that is a departure from the industry’s recent print-shuttering playbook, the magazine’s Web site will also be shut down.

Posted on November 5, 2007 at 06:23 PM in General | Permalink | Comments

11/05/07

Movies, TVs and Magazines Work Together in Web Campaign

Next month, six Hearst magazines will invite readers to program their own film festivals, with help from Netflix and Philips Electronics North America.

Posted on November 5, 2007 at 06:19 PM in General | Permalink | Comments

10/16/07

Scripps Spins Off Newspaper and Broadcast TV Business

In the face of declining revenue in its newspaper and broadcast TV businesses, Scripps follows the lead of Belo Corporation in splitting the company in two.

Posted on October 16, 2007 at 01:20 PM in General | Permalink | Comments

10/08/07

Optimizing Images for Better Search Engine Result Placement

Follow these guidelines when adding images to your site.

Posted on October 8, 2007 at 01:04 AM in Search Engine Optimization | Permalink | Comments

10/02/07

Search Engines Drive Visitors Deeper Into Your Website

A new report out today from Avenue A/Razorfish supports what we have been telling our publishing clients for the past year - the majority of visitors are not entering your website from the homepage.

Posted on October 2, 2007 at 01:16 PM in Search Engine Optimization | Permalink | Comments

09/12/07

Fashion Marketers See Good-Looking Ad Options Online

Fashion advertising has provided perhaps the warmest haven for print publishers so far in the digital age, but the proliferation and steady improvement of fashion websites is starting to test the category's traditional media mix.

Posted on September 12, 2007 at 12:58 PM in General | Permalink | Comments

09/05/07

Newspaper Site Ad Spending Up 19.3%

Advertising on newspaper websites in the second quarter increased 19.3% year-over-year to $796 million, according to preliminary estimates from the Newspaper Association of America - the 13th consecutive quarter of double-digit growth.

Posted on September 5, 2007 at 01:07 PM in General | Permalink | Comments

09/05/07

Goodbye, Business 2.0

After a long vigil that became particularly intense over the last six weeks, Time Inc. has decided to lower the boom on the beloved but under-performing Business 2.0 this morning. The magazine, which was founded in 1998 to cover business in the internet age, will cease publishing on its own and be folded into its much bigger sibling, Fortune.

Posted on September 5, 2007 at 12:59 PM in General | Permalink | Comments

08/20/07

Consumer Magazines Creating Original Video Programming for the Web

Reality TV is usually the province of big TV networks such as Fox, CBS, MTV and Bravo. Now a periodical is trying to make a name for itself in the genre as well - and in the process, show that it can be a player beyond paper and ink.

Posted on August 20, 2007 at 12:28 PM in General | Permalink | Comments

08/14/07

Running the Numbers - Why Newspapers Are Screwed

It's easy to say that the New York Times and other newspaper companies are screwed, but sometimes it helps to actually run the numbers. Do you know why they're screwed? It's actually not the cost of paper, ink, trucks, printing plants, and other physical distribution expenses. Rather, it's the cost of content creation.

Posted on August 14, 2007 at 01:11 PM in General | Permalink | Comments

08/09/07

Media Usage per Person Drops for First Time in a Decade

Consumers Are More Efficient With Their Time, Thanks to Growing Web Use

Posted on August 9, 2007 at 08:00 PM in General | Permalink | Comments

08/09/07

New York Times Poised to End Online Paid Subscriptions

The New York Times is poised to stop charging readers for online access to its Op-Ed columnists and other content.

Posted on August 9, 2007 at 07:58 PM in General | Permalink | Comments

08/01/07

CondeNet Continues Online Video Expansion

CondeNet, the Internet division of Condé Nast Publications, continues to expand its online video offerings, and is adding video tours to its upscale travel site, Concierge.com.

Posted on August 1, 2007 at 11:45 AM in General | Permalink | Comments

07/31/07

Papers Losing Real Estate Ads to Online

It's bad enough that a cratering housing market is leading to a slump in real estate advertising at newspapers, as a dreary series of earnings reports showed last week.

Posted on July 31, 2007 at 06:53 PM in General | Permalink | Comments

07/30/07

Mags Migrate From Building Content to Buying It

Hearst and Time Warner Grab Web-Only Properties to Bulk Up Online Stables

Posted on July 30, 2007 at 12:48 PM in General | Permalink | Comments

07/27/07

MPA Counts Record Number Of Digital Efforts

The Magazine Publishers of America has tallied up a record 62 new digital initiatives from magazine publishers in the second quarter of 2007 - a 139% increase over the second quarter of 2006.

Posted on July 27, 2007 at 06:14 PM in General | Permalink | Comments

07/27/07

Regional Magazines Slow to Grow Online Revenue

According to Folio Magazine's annual Regional Magazine Survey.

Posted on July 27, 2007 at 12:57 PM in General | Permalink | Comments

07/26/07

Who Still Reads Magazines? Just About Everybody

Deloitte Media-Consumption Study finds user-generated content also spans generations.

Posted on July 26, 2007 at 04:52 PM in General | Permalink | Comments

07/25/07

Godengo Featured on AdAge.com

We had a great write-up on AdAge.com today by Abbey Klaassen. The story was well thought out and painted a clear picture of who we are and what our mission is. Included were comments from our client Bill Oakes over at Chicagomag.com and our partner Jim Dowden at the City and Regional Magazine Association (citymag.org). Thank you to Abbey Klaassen for the coverage.

Plus some thoughts about the benefits of a consistent and usable website architecture powered by a content management system.

Posted on July 25, 2007 at 01:38 AM in General | Permalink | Comments

07/16/07

The Next Big Thing: Hyperlocal

Marion Jensen on TechConsumer writes a great blog posting about the next evolutionary step for the Web: local relevance.

Posted on July 16, 2007 at 07:06 PM in General | Permalink | Comments

07/13/07

Magazine Ad Pages Slip 0.5% in First Half 2007

Magazine ad pages slipped 0.5% compared to the first half of 2006 according to a report from the Publishers Information Bureau today.

Posted on July 13, 2007 at 10:47 AM in General | Permalink | Comments

07/12/07

The Online Advertising Playbook

A sexy title it's not. But "The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation," written by the ARF's Steve Rappaport, Joe Plummer, Taddy Hall and Bob Barocci, is getting raves in the marketing world. The authors combed through thousands of case studies and culled hundreds of interviews to compile the best recommendations for tackling the web.

Posted on July 12, 2007 at 12:22 PM in General | Permalink | Comments

07/11/07

Newspapers Lose Most Ad Dollars to the Web

Newspapers are losing the most ad dollars to the Internet compared to other media, according to a new report from Wachovia Equity Research.

Posted on July 11, 2007 at 11:31 AM in General | Permalink | Comments

07/10/07

Bauer One-Ups Conde Nast

Bauer Publications has developed a strategy to avoid the embarrassment and severance packages that can come from shutting down a magazine: never launch the thing in the first place.

Posted on July 10, 2007 at 05:44 PM in General | Permalink | Comments

07/10/07

Conde Nast Says Goodbye to Jane

Conde Nast Publications pulled the plug on Jane magazine today, ending a nearly two-year struggle to make the title work even after founder Jane Pratt departed -- and left it in none too good condition.

Posted on July 10, 2007 at 05:40 PM in General | Permalink | Comments

07/09/07

In Shift, EMarketer Raises Online Ad-Growth Estimates

What slowdown? While there has been some speculation that the dramatic growth in online display advertising is starting to level off, that is not the case this year or next, said eMarketer, as the research firm revised its online ad spending estimates upward for 2007 and 2008.

Posted on July 9, 2007 at 12:50 PM in General | Permalink | Comments