Media Usage per Person Drops for First Time in a Decade

Media outlets may be increasing rapidly each day but consumption is another story. For the first time since 1997, U.S. consumers spent less time using media in 2006 compared to the previous year. Media usage per person declined 0.5% to 3,530 hours. This drop is mainly attributed to changing consumer behaviors and advances in the digital space, according to data by Veronis Suhler Stevenson.

Read the full story on AdAge.com >>

Posted by Super on August 9, 2007 at 08:00 PM in General | Permalink

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