Digital Advertising Forecasted to Grow

Joel Gales Sullivan

Josh Bernoff's recent article on the Advertising Age website reports strong future growth for digital advertising. So strong, in fact, that this segment of the advertising budget is expected to double over the next five years. However, the same cannot be said for the growth of the overall ad budget. What that means is that while digital advertising is going to double, it will do so at the expense of more traditional advertising like radio, television and print.

Joel Gales Sullivan is a project manager at Godengo. If you have questions or comments regarding this article, please contact her at joel(at)godengo(dot)com.

Posted by Super on August 5, 2009 at 11:15 AM in General | Permalink

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