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Google has a new channel on YouTube devoted to helpful instructive videos for webmasters. There I recently watched the somewhat lengthy State of the Index 2008 video with interest. In it, Cutts covers Google developments aimed at webmasters in the past year and their goals for 2009. One of the most interesting tidbits that I took away from this video was that last year Google started using optical character recognition (OCR) to "read" some .pdf and Flash files. Cutts stressed that while the technology isn't perfect, they are making headway with how much they can learn crawling a non-text based site.
Joel Gales Sullivan is a project manager at Godengo and an avid student of search engine optimization, especially in regard to its use with Rivista. If you have questions or comments regarding optimizing your site, please contact her at joel(at)godengo(dot)com.
Posted by Super on February 24, 2009 at 05:34 PM in Search Engine Optimization | Permalink
Here you will find a collection of articles, reports and expert commentary covering the latest trends and developments in online media - with a focus on how these trends are affecting the publishing industry.
