July 2007

07/31/07

Papers Losing Real Estate Ads to Online

It's bad enough that a cratering housing market is leading to a slump in real estate advertising at newspapers, as a dreary series of earnings reports showed last week.

Posted on July 31, 2007 at 06:53 PM in General | Permalink | Comments

07/30/07

Mags Migrate From Building Content to Buying It

Hearst and Time Warner Grab Web-Only Properties to Bulk Up Online Stables

Posted on July 30, 2007 at 12:48 PM in General | Permalink | Comments

07/27/07

MPA Counts Record Number Of Digital Efforts

The Magazine Publishers of America has tallied up a record 62 new digital initiatives from magazine publishers in the second quarter of 2007 - a 139% increase over the second quarter of 2006.

Posted on July 27, 2007 at 06:14 PM in General | Permalink | Comments

07/27/07

Regional Magazines Slow to Grow Online Revenue

According to Folio Magazine's annual Regional Magazine Survey.

Posted on July 27, 2007 at 12:57 PM in General | Permalink | Comments

07/26/07

Who Still Reads Magazines? Just About Everybody

Deloitte Media-Consumption Study finds user-generated content also spans generations.

Posted on July 26, 2007 at 04:52 PM in General | Permalink | Comments

07/25/07

Godengo Featured on AdAge.com

We had a great write-up on AdAge.com today by Abbey Klaassen. The story was well thought out and painted a clear picture of who we are and what our mission is. Included were comments from our client Bill Oakes over at Chicagomag.com and our partner Jim Dowden at the City and Regional Magazine Association (citymag.org). Thank you to Abbey Klaassen for the coverage.

Plus some thoughts about the benefits of a consistent and usable website architecture powered by a content management system.

Posted on July 25, 2007 at 01:38 AM in General | Permalink | Comments

07/16/07

The Next Big Thing: Hyperlocal

Marion Jensen on TechConsumer writes a great blog posting about the next evolutionary step for the Web: local relevance.

Posted on July 16, 2007 at 07:06 PM in General | Permalink | Comments

07/13/07

Magazine Ad Pages Slip 0.5% in First Half 2007

Magazine ad pages slipped 0.5% compared to the first half of 2006 according to a report from the Publishers Information Bureau today.

Posted on July 13, 2007 at 10:47 AM in General | Permalink | Comments

07/12/07

The Online Advertising Playbook

A sexy title it's not. But "The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation," written by the ARF's Steve Rappaport, Joe Plummer, Taddy Hall and Bob Barocci, is getting raves in the marketing world. The authors combed through thousands of case studies and culled hundreds of interviews to compile the best recommendations for tackling the web.

Posted on July 12, 2007 at 12:22 PM in General | Permalink | Comments

07/11/07

Newspapers Lose Most Ad Dollars to the Web

Newspapers are losing the most ad dollars to the Internet compared to other media, according to a new report from Wachovia Equity Research.

Posted on July 11, 2007 at 11:31 AM in General | Permalink | Comments

07/10/07

Bauer One-Ups Conde Nast

Bauer Publications has developed a strategy to avoid the embarrassment and severance packages that can come from shutting down a magazine: never launch the thing in the first place.

Posted on July 10, 2007 at 05:44 PM in General | Permalink | Comments

07/10/07

Conde Nast Says Goodbye to Jane

Conde Nast Publications pulled the plug on Jane magazine today, ending a nearly two-year struggle to make the title work even after founder Jane Pratt departed -- and left it in none too good condition.

Posted on July 10, 2007 at 05:40 PM in General | Permalink | Comments

07/09/07

In Shift, EMarketer Raises Online Ad-Growth Estimates

What slowdown? While there has been some speculation that the dramatic growth in online display advertising is starting to level off, that is not the case this year or next, said eMarketer, as the research firm revised its online ad spending estimates upward for 2007 and 2008.

Posted on July 9, 2007 at 12:50 PM in General | Permalink | Comments