Bauer One-Ups Conde Nast

Bauer Publications has developed a strategy to avoid the embarrassment and severance packages that can come from shutting down a magazine: never launch the thing in the first place.

That's right -- just a few hours after Conde Nast Publications put a fork in Jane, Bauer raised the bar by calling off plans for Cocktail Weekly, a lifestyle and celebrity book that had been scheduled to appear on newsstands Sept. 21.

Read the full story on AdAge.com >>

Posted by Super on July 10, 2007 at 05:44 PM in General | Permalink

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