Newspapers Lose Most Ad Dollars to the Web

Wachovia Senior Analyst John Janedis and his team analyzed 100 leading national advertisers to determine the shift away from traditional media to the Internet. Specifically, the team looked at 55 of those advertisers that fell in the following categories: automotive, retail, telecommunications, financial services, general services, media, and tech/Internet.

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Posted by Super on July 11, 2007 at 11:31 AM in General | Permalink

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