Papers Losing Real Estate Ads to Online

It's bad enough that a cratering housing market is leading to a slump in real estate advertising at newspapers, as a dreary series of earnings reports showed last week.

What's worse is that a lot of that advertising may never come back to newspapers even if the real estate sector recovers. That's because a significant chunk of those advertising dollars are moving _ you guessed, online.

Read the full story on WashingtonPost.com >>

Posted by Super on July 31, 2007 at 06:53 PM in General | Permalink

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