The Online Advertising Playbook

A sexy title it's not. But "The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation," written by the ARF's Steve Rappaport, Joe Plummer, Taddy Hall and Bob Barocci, is getting raves in the marketing world. The authors combed through thousands of case studies and culled hundreds of interviews to compile the best recommendations for tackling the web.

Read an interview with the authors and order the book on AdAge.com >>

Posted by Tim on July 12, 2007 at 12:22 PM in General | Permalink

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