Matt Cutts on Optimizing USA Today's Site

Joel Gales Sullivan
Don't just take it from me - Google's SEO blogger Matt Cutts offers SEO advice that Rivista users can take.

Here are his five tips from a recent interview in which he gave USA Today some SEO advice:

1. Spotlight your search term on the page. If you want to be found for your keyword, make sure that term is on the page you want to rank. The term should be at the top as well as peppered throughout your copy.

2. Fill in your "tags." The two most important tags are Title and Description b/c that's what is displayed on the search results. (Article on meta descriptions in and another on creating title tags in Rivista.)

3. Get other sites to "link" back to you. This is one of the most important of the 100 factors Google considers when ranking sites. (Article on linking in Rivista.)

4. Create a blog and post often. This can help you get links. (Article on optimizing blogs in Rivista.)

5. Register for free tools. Cutts recommends using the tools at google.com/webmaster, as well as creating a text-based sitemap www.xml-sitemaps.com, and adding your business to Google's Local Business center (google.com/local/add)

Joel Gales Sullivan is a project manager at Godengo and an avid student of search engine optimization, especially in regard to its use with Rivista. If you have questions or comments regarding optimizing your site, please contact her at joel(at)godengo(dot)com.

Posted by Super on June 23, 2008 at 01:08 PM in Search Engine Optimization | Permalink

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