November 2007

11/27/07

Rivista Form Editor Update

Godengo has revamped their form editor tool in Rivista. New features have been added and some existing functionality has been changed.

Posted on November 27, 2007 at 03:58 PM in Rivista Features | Permalink | Comments

11/19/07

Linking to Optimize SEO

If done correctly, building good internal and external links in your site can have a positive effect on SEO rankings.

Posted on November 19, 2007 at 04:23 PM in Search Engine Optimization | Permalink | Comments

11/15/07

Ad Agencies Stand to Lose in Digital Revolution

Changing consumer habits, driven by the shift from analog to digital media, are revolutionizing the ad industry. But that could spell bad news for agencies, according to a new study by Accenture.

Posted on November 15, 2007 at 02:51 PM in General | Permalink | Comments

11/15/07

Yahoo and Google to Add Social Networking to Email

Google and Yahoo! are planning to transform their web-based email products into competitors with Facebook and MySpace, by utilizing relationship information that both mega-portals already have, but currently lies dormant.

Posted on November 15, 2007 at 11:47 AM in General | Permalink | Comments

11/13/07

Web spending hits new record in third quarter

U.S. Internet advertising revenue rose 25 percent in the third quarter to about $5.2 billion, a new record, according to data released on Monday.

Posted on November 13, 2007 at 05:37 PM in General | Permalink | Comments

11/13/07

Marketers Threaten To Put Majority Of Budget Online

Big-name brand marketers are fed up with traditional media channels and are threatening to shift the lion's share of their budgets online, according to Nick Brien, worldwide CEO of Universal McCann.

Posted on November 13, 2007 at 05:32 PM in General | Permalink | Comments

11/13/07

Upstream To Launch Nationwide Digital Ad Sales Training Program

Think of it as a mental boot camp for digital ad executives.

Posted on November 13, 2007 at 05:26 PM in General | Permalink | Comments

11/10/07

IBM Predicts the End of Advertising as We Know It

In a new report, IBM Global Business Services forecasts a "greater disruption for the advertising industry in the next five years than occurred in the previous 50." The report contains detailed recommendations for broadcasters, distributors and advertising agencies.

Posted on November 10, 2007 at 05:07 PM in General | Permalink | Comments

11/05/07

House & Garden to Fold

The 106-year-old House & Garden magazine will cease publication after its December issue and lay off its staff, Condé Nast president Charles H. Townsend announced this morning. And, in a move that is a departure from the industry’s recent print-shuttering playbook, the magazine’s Web site will also be shut down.

Posted on November 5, 2007 at 06:23 PM in General | Permalink | Comments

11/05/07

Movies, TVs and Magazines Work Together in Web Campaign

Next month, six Hearst magazines will invite readers to program their own film festivals, with help from Netflix and Philips Electronics North America.

Posted on November 5, 2007 at 06:19 PM in General | Permalink | Comments