Ad Agencies Stand to Lose in Digital Revolution

Adweek
According to 70 industry leaders surveyed by Accenture, agencies have the most to lose in the new order, even more than broadcasters. When asked who would fare worst in the transition to digital advertising, 43 percent said agencies, compared to 33 percent who answered broadcasters. Cable operators were third with 10 percent. No respondents chose search companies or digital ad specialists.

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Posted by Tim on November 15, 2007 at 02:51 PM in General | Permalink

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