Marketers Threaten To Put Majority Of Budget Online

Media Post Publications
"If this happens for another year, significant clients will want to walk," Brien said at an Interactive Advertising Bureau conference on Monday in reference to a general climate of discontent due to increasing viewer fragmentation, disruptive technologies, and the resulting decrease in ROI.

Without naming any specific clients, Brien added they are "just waiting to increase their online spend to 50% or 60% [of their total budgets]."

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Posted by Tim on November 13, 2007 at 05:32 PM in General | Permalink

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