Movies, TVs and Magazines Work Together in Web Campaign

New York Times
The promotion, with a budget estimated at $2 million, will appear in the December issues of Country Living, Esquire, House Beautiful, O: The Oprah Magazine, Redbook and SmartMoney. Cards inserted into the issues — made to look like the red envelopes in which Netflix delivers DVDs to subscribers — will direct readers to six Web sites, which are to start this week.

Read the full story at The New York Times >>

Posted by Tim on November 5, 2007 at 06:19 PM in General | Permalink

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