Search Engines Drive Visitors Deeper Into Your Website
According to the report which studied about 500 "connected consumers", 54% start their online shopping at a search engine. Our own network analytics show that on average 53% of visitors come from a search engine and only 28% enter a site from the home page. It is no longer a linear experience starting with the homepage. This means that every page of your website needs to be a landing page that draws visitors into the site and provides access to all the relevant and related information. Godengo's web publishing platform is designed to address this shift in visitor behavior and increase the pages visited and time spent on the site by each visitor.
Read more about the study on AdAge.com >>
Insight Blog
Here you will find a collection of articles, reports and expert commentary covering the latest trends and developments in online media - with a focus on how these trends are affecting the publishing industry.
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