September 2007

09/12/07

Fashion Marketers See Good-Looking Ad Options Online

Fashion advertising has provided perhaps the warmest haven for print publishers so far in the digital age, but the proliferation and steady improvement of fashion websites is starting to test the category's traditional media mix.

Posted on September 12, 2007 at 12:58 PM in General | Permalink | Comments

09/05/07

Newspaper Site Ad Spending Up 19.3%

Advertising on newspaper websites in the second quarter increased 19.3% year-over-year to $796 million, according to preliminary estimates from the Newspaper Association of America - the 13th consecutive quarter of double-digit growth.

Posted on September 5, 2007 at 01:07 PM in General | Permalink | Comments

09/05/07

Goodbye, Business 2.0

After a long vigil that became particularly intense over the last six weeks, Time Inc. has decided to lower the boom on the beloved but under-performing Business 2.0 this morning. The magazine, which was founded in 1998 to cover business in the internet age, will cease publishing on its own and be folded into its much bigger sibling, Fortune.

Posted on September 5, 2007 at 12:59 PM in General | Permalink | Comments